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The problem of retail - the digital transformation

Lionstarter | 15.03.2019

The shopper is clearly in the driver’s seat, enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behavior. “Everywhere commerce” has taken root, allowing consumers to shop however, wherever, and whenever they want—whether in stores, online, by mobile, voice activation or click-and-collect.

It is a transformative time in retail.

Transformation required online and offline to better serve more demanding shoppers and redefining customer experience. Retailers across the globe are rapidly adapting to the fact that, from the consumer perspective, shopping is not about bricks versus clicks or one channel versus another. Instead, consumers are channel-agnostic. The shopping journey and pre-shopping research is a fluid process with consumers bouncing.

This means retailers must adequately and holistically plan, strategize, and execute across all channels, regardless of whether the ultimate sale happens in-store or online. A seamless shopping experience is no longer a nice to have, but an imperative. And it is a key reason why retailers worldwide are heavily investing in online and digital. The rules of retailing indeed are being rewritten in this time of transformative change. Innovation, collaboration, consolidation, integration, and automation will be required to reinvigorate commerce, profoundly impacting the way retailers do business now, and in the future.

Another serious problem for the retail industry is that one of the largest generations in history is coming of age and moving toward their prime spending years. “There are hundred of millions of millennials in the world and they represent a large number of the entire population, with hundred of billions in annual buying power.” Millennials were raised in the age of technology where websites replaced newspapers, tablets replaced books, and communication is preferred through a screen.

This revolutionary abandonment of paper media is pushing retailers and their marketing efforts toward a technology focused strategy. As millennials continue to mature and take command of the nation’s extensive buying power, it is clear, that in order to capitalize, retailers must digitize. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. It is clear that our economic future lies within the hands of the world’s twenty somethings, encouraging retailers everywhere to consider digital signage as another way to engage their customers.

This means retailers must adequately and holistically plan, strategize, and execute across all channels, regardless of whether the ultimate sale happens in-store or online. A seamless shopping experience is no longer a nice to have, but an imperative. And it is a key reason why retailers worldwide are heavily investing in online and digital.

Benefits of GOODYSCAN digital signage system in retail

GOODYSCAN Digital Signage System at POS or POI. We'll tell you what advantages and disadvantages you can expect from modern technology:

+ innovative advertising platforms
+ interactive customer experience
+ Campaigns in real time
+ controllable by click
+ automatic or manual processes
+ completely customizable
+ simultaneous presence in several places
+ Online shop and local business combinable

With the GOODYSCAN Digital Signage System, you will secure the attention of your customers and your shop and in a new way will give you new and effective impulses for the purchase of a product. The more interesting your product offerings are selected for the GOODYSCAN digital signage system, the more sales-promoting it will be at the POS and POI.

Discover GOODYSCAN for your shop now >> DISCOVER

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