What is digital signage?
Digital signage hits us every day on the way to work, shopping or in the cinema. Roughly speaking, therefore, digital, electronic displays of all kinds. Basically, digital signage today is the most effective, simplest and fastest form of communication to customers, customers, patients, guests, employees, visitors, passers-by, students or passengers at the point of sale or point of interest with individualized news reach.
Digital signage has become an extremely efficient and responsive means of providing multiple content to users, business owners, brand distributors, and advertising agencies who take advantage of the information, promotion, and entertainment benefits of targeted consumers.
Endless possibilities with DIGITAL SIGNAGE
In recent years, digital signage has become a growing trend, not just in retail, but in all industries. The global signage market is expected to reach $ 20.03 billion in 2020, according to a new study by Grand View Research.
Digital signage offers endless possibilities for interactive, engaging and stimulating opportunities to attract the attention of this technology-driven group. As potential customers are bombarded with ads throughout the day, it is imperative for retailers to leverage digital signage and its benefits to stay ahead of the competition and stand out in the crowd. Digital displays provide retailers with the ability to present targeted and tailored alerts in real time, eliminating the cost and delays associated with using a design or print service. The handling of messages only reduces the risk of misunderstandings and expensive display errors.
Increase efficiency - Reduce advertising costs - Promote brand awareness
Digital Signage can improve its services without additional labor costs by acting as an interactive point of sale. This feature promotes customer retention and brand awareness by building customer relationships. Increasing efficiency, reducing advertising costs and promoting brand awareness will inevitably lead to higher sales. Aesthetically pleasing high-tech signage can also be used to optimize retail space to enhance a customer's shopping experience. By incorporating logos, colors, lights, and even music, retailers can create a coherent message and feel that helps customers recognize the unique nature of a brand. Digital Signage offers a variety of benefits that provide customers with a better shopping experience and increased retail sales. Give your retail space unlimited possibilities and go digital.
GOODYSCAN for retail
With the GOODYSCAN digital signage system, retailers have the opportunity to present a highly attractive option for product offerings and advertising. Especially at the point of sale, the GOODYSCAN digital signage system helps to increase visitor frequency and increase product purchases. In this article, Lionstarter will be happy to show you the advantages of the GOODYSCAN Digital Signage System, how it can help you in retail and for what purposes you can use it at all.
GOODYSCAN - The interactive customer experience
Before you optimize your shop with the GOODYSCAN digital signage system for the digital world, you should find out for which purposes the GOODYSCAN digital signage system can be used. The fields of application are diverse - that's why we present the most important purposes for the retail trade here. The GOODYSCAN Digital Signage System can be used for the following tasks:
- Advertising platform at the point of sale
- Platform for customer loyalty program
- Sales platform for promotions and products
- Advertising platform for promotions and products
Why the digital advertising message works
People moves moving picture. So they still trust their genetic primal instincts in certain situations. If something moves optically, in most cases people want to know what is behind it. The moving images on the digital GOODYSCAN digital signage system attract your customers' attention for no reason.
How beneficial the GOODYSCAN Digital Signage System can be for your business is shown by a variety of studies that deal with the relevance of digital screens in public spaces (eg POIs) and at the POS and show consistently positive results, as the absolute majority of more than 80% Respondents noticed digital POS advertising, generated interest in the advertised product to get more information, or even to buy it.
Benefits of GOODYSCAN digital signage system in retail
GOODYSCAN Digital Signage System at POS or POI. We'll tell you what advantages and disadvantages you can expect from modern technology:
+ innovative advertising platforms
+ interactive customer experience
+ Campaigns in real time
+ controllable by click
+ automatic or manual processes
+ completely customizable
+ simultaneous presence in several places
+ Online shop and local business combinable
With the GOODYSCAN Digital Signage System, you will secure the attention of your customers and your shop and in a new way will give you new and effective impulses for the purchase of a product. The more interesting your product offerings are selected for the GOODYSCAN digital signage system, the more sales-promoting it will be at the POS and POI.
Discover GOODYSCAN for your shop now >> DISCOVER